STREAMING STREAM FESTIVAL 2021

How data can help musicians to grow their audiences

The talk WE ARE SO…DATA DRIVEN is coming live via stream from the Ars Electronica Center as part of the Stream Festival. It will focus on the ever-present topic of "data" - prepared in a festival-appropriate way with reference to music. Many musicians have access to a wide variety of data. Be it through their social media accounts, their own websites, streaming platforms, or in the form of e-mail addresses of their fans. Nevertheless, for many musicians and artists, the concept of data is still an abstract, something that can be accessed, but is often not used properly.

How can I, as a musician, take advantage of available data? How to use data effectively to reach and grow my audience? How can I incorporate insights into my marketing in a targeted way? And on which platforms do I have access to my data?

About WE ARE SO

As part of the City of Media Arts Network in Linz, Creative Region Linz & Upper Austria regularly invites people to get to know and discuss digital and creative industry trends as part of the WE ARE SO talk series. A short intro is followed by a Creative View and a Company View on the current topic. These questions and additional aspects will be addressed in this talk at this year´s Stream Festival.

WE ARE SO program

Intro Session: Christoph Riebenbauer, www.riebenbauer.cc

Creative View: Josh Greenberg, www.greenmountainlodge.dk

Company View: Craig May, https://fuga.com/

Artist View: SOIA, www.soia.at

Presenter: Christoph Riebenbauer, www.riebenbauer.cc and Wolfgang Gumpelmaier-Mach, Creative Region Linz & Upper Austria

> Der Talk ist online noch zu sehen.

Der gebürtige Linzer Musikproduzent Maximilian Walch hat sich in letzter Zeit bis ganz nach oben in die heimische Producer-Riege gearbeitet. Über seine Erfahrungen, die er unter anderem in Produktion und Mixarbeit für Acts wie Left Boy, Bilderbuch oder Lou Asril erworben hat, wird das Publikum beim Producer Talk mehr erfahren.

Moderation: Markus Luger

> Der Talk ist online noch zu sehen.